If you have attended one of our workshops on personal branding, this article is a great compliment to our “What is Your Personal Brand?” workshop.

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Sure, everyone knows what a brand is. Coke, Pepsi, McDonald’s. But that buzzword is getting thrown around a whole lot in career and job search conversations these days, too. And you might be thinking to yourself, “why do I really have to care about this?”

Here’s why: Whether you’re on the job hunt, a student, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life.

To  finish this article, please follow the link below:

http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/

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Megan Marrs is an entrepreneur, consultant and owner of Marrs Media Group, a branding and strategic marketing company located in Valparaiso, Indiana. She is also a contributing writer for The Daily Muse focusing on branding as well as business school. Megan is heavily involved with volunteering with youth leadership programs and has a passion for all aspects of business. Megan is a graduate of Purdue University (’06) and Valparaiso University M.B.A. (’11).